Cosmetics and Sales Stories

Want to tell the world how you feel about Senegence or how you made a great sale.  Tell me in an email and I'll publish it here.  The address is SBTBILL@AOL>COM

Selling With SeneSites

There are currently about 600 Senesites. As most of you know the internet is a very competitive place and even if I knew how to make you number 1 it wouldn’t be fair for me to do it. That would be playing favorites. So I can’t give you a secret to become number 1, OR CAN I?

It depends on how you define number 1. If you were looking for a beauty shop on the internet you’d probably do something like searching for beauty shops in Sheboygan. Turns out that the AOL version of Goggle doesn’t list one on the first page. In fact there is not one in the first 3 pages. There is a service listed that lists them, however.

Senegence is a much less searched term. We all know that if you type in Senegence or Lipsense you tend to get a specific group of sites. But what if you search for Senegence Las Vegas? It isn’t the same group. In fact number 10 is an accounting software website -SBTBILL.COM.

Now let me ask you some questions do you really want to sell product all over the country or do you think most of your sales will be in your local area? When you use the internet to buy something do you look nationally or do you look locally? Do you prefer a local source? If you’re like me you answered yes to two out of the three questions. This then is the secret of how many of you can be NUMBER 1. Add your location to your website and put it near the top.

OK, you say how many people search for Senegence any way? Good point, lets try another search. How about multilevel marketing Colton. Good Grief, right in the middle of the first AOL/Goggle search page is that accounting software website - SBTBILL.COM. The description says Senegence is a multilevel marketing company specializing in cosmetics. Try Senegence Inland Empire.

For those of you who checked out SBTBILL.COM, thanks I always enjoy getting hits. Notice that Senegence is mentioned only in passing to let people know what I’m doing now.

I should point out that it takes several months for this trick to work.

Oh, by the way there is another secret here, but you figure it out.

Is Your light under a barrel?

A few years ago, I was eating at Denney's when one of our competitors came in and dropped off a catalog.  The service went right down hill.  All the waitresses had to see what the latest stuff was.  Around that time I was selling and supporting accounting software and services.  SBT, Peachtree, and Cougar Mountain (see HTTP:\\www.SBTBILL.COM) .  One o my favorite methods of getting people was business to business junk faxes.  Yah, I know nobody reads them and everybody hates them.  I got a call last fall from an old customer who's customer had kept one for 4 years and told her to get me to help with a Peachtree problem.  It was the second time this Las Vegas battery shop told his CPA to contact me.  Made money both times.  Being a brazen sort of guy I walked into lots of business and asked for their business.  It worked!  By the way one of the people I contacted was a headhunter name of Pete Lock.  He cold called a place called Senegence.  So now you are reading this and I am in their IT department.  Oh by the way, if you need help with your personal accounting check out http:\\www.sbtbill.com.

Take a page out of you're kids book.  ASK, ASK, and ASK again.  No I'm not a Jehovah's Witness, I'm LDS.

Who Do You Know ...

That was the title of a life insurance flip chart I bought when I was busy failing at selling life insurance as a part time job in college.  Referrals, are a great way to build a business.  Always talk to your customers about who they know who uses makeup.  Who do they know who likes product parties.  Who do they know that just moved in.  Who does their hair?  Who knows some of these people might become your customers.  And don't forget the people who do not buy.  Last December I was trying to sell an accounting system upgrade and called one of my old customers to act as a referral.  The new customer didn't buy but the old customer brought me back for a few hundred dollars in additional business.  You never know if you don't ask.